Frameworks Conference
Client: STS Grad Students Association
Sector: Academic
Role: Designer
Platform: Print/Email
Tools: Illustrator, Photoshop
Overview
I was commissioned to develop the branding of 'Frameworks', York University's STS Graduate Students Conference. As an Alumna from this program I was eager to collaborate with academics who work on STS.
The inspiration for Framework's branding was a previous email marketing campaign which featured succulents and earthy colours. I decided to use a font that felt both digital but vintage, and used brackets and diverse frames to convey the concept of re-framing, which was central to the conference.
The inspiration for Framework's branding was a previous email marketing campaign which featured succulents and earthy colours. I decided to use a font that felt both digital but vintage, and used brackets and diverse frames to convey the concept of re-framing, which was central to the conference.
This concept was inspired by old botanical manuscripts and uses the motifs of succulents to call back to the old branding for the conference. The earthy colours create a serious but unique palette that reflects the topics of the conference while making it unique among other conferences.