stART Toronto - Street Art app concept
Sector: UX/UI / Public Art
Role: Designer
Platform: Android/IOS
Tools: Figma
Overview
Our client Street Art Toronto requires an app to invite people in Toronto to explore the
various street art exhibitions happening in the city. Street Art Toronto requires an app
which will get people excited to visit street art around them and to learn about coming up
exhibitions.
Solution Overview
My strategy to solve this problem is to design an app that will show people art
pieces that are close to them, show them art tours around the city and incentivize them to
visit more art installations by providing prizes such as museum passes and event discounts.
By using a human centered design approach I will design an app that is simple, fun to use
and becomes the default street art map of the city.
Clickable Prototype:

Reflections and next steps
Thanks to test users feedback I would like to implement a favourites section, social media
connection and ways for people to share the routes with others. I believe this app
accomplishes the functions it was set up to complete in the beginning of the process but it
would be greatly improved by following the recommendations from the test users such as:
- Get notifications
- An improved search function
- A way to collect favourites
- Social media integration
- Get prize badges with process bars
- Improve the language to make it clearer
- Improve the colour chips

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